In view of the significance of pricing in determining the profitability of companies, marketers must understand the prerequisites for successful pricing. One of the prerequisites for successful pricing is to understand how price works in the market place and secondly in identifying the consumer perceptions about prices and price changes.
Price elasticity is the measure to estimate the extent of variation in the demand due to price variations. Pricing in skin care category is under consideration as skin care segment is not only the leader in the personal product industry but shows immense growth potential with per capita usage of skin care products in India still being low.
In an attempt to understand how consumers perceive the value of the products and their prices and the reactions for price variations of skin care products, primary data has been collected. The sample is a convenience sample covering females belonging to Hyderabad and Secunderabad.
The college going girls, working population and home makers who are of 18 and above years of age constitute the sample. The impact of the independent variables age, income and occupation on the perceived value, price elasticity and perceptions of the consumers about skin care product prices is analysed. Interestingly, in the skin care category, price elasticity is less for a hike in the price of the products while price elasticity is higher for price reduction.
Besides, the skin care products are considered as costly irrespective of whether they are natural products, international brands or national products. Despite the fact that the skin care products are perceived to be costly, respondents buy them as the use of the products is considered to be essential to maintain the skin tone. Buyer success and failure in bargaining and its consequences. Experimental policy, price and the provocative state. There is increasing recognition that the experiment has emerged as a preferred mode of policy making in advanced liberal states and that policy experiments are operating at the frontier of neoliberal reform processes.
In this article, by We emphasize how, via experimental policies, the state is actively engaged in opening out the contestability and unpredictability of price. Recognition of this engagement advances the sociology of price by outlining how the state is proactive in making price a contestable value. Pricing of roads has been a mantra in transportation economics for many decades.
The research explores and measures the factors that affect the intention to purchase the smartphone in Ho Chi Minh City. The authors send the online survey questionnaires and collected valid respondents. The research uses Exploratory The research uses Exploratory Factor Analysis EFA to explore the scale of the factors that influence the intention to buy a smartphone.
Besides, the result from the multiple regression shows that the aesthetic, price, brand, product feature, social influence, and Electronic-Word-ofmouth are a positive effect on the intention to purchase a smartphone. E-WOM has the most significant impact on buying intention, while the price has the least impact. What is more, the research suggests some recommendations to businesses to attract more customers to purchase smartphones.
At this time, technological advances are increasingly having a strong enough impact and if it can be utilized properly, this maximizes the results obtained from the existence of the technology itself At this time, technological advances are increasingly having a strong enough impact and if it can be utilized properly, this maximizes the results obtained from the existence of the technology itself. Especially in the act of marketing an item, using social media that has many users will make the productmarketing process much easier.
Supported by the current pandemic conditions that have made major changes in purchasing and selling product transactions, as well as a fairly high increase in internet users. Therefore, using social media that displays advertisers in the form of videos will be considered effective. According to research OGUNSIJI, celebrity endorsement is a marketing tool created to show differentiation points between various brands and coverage in the market.
The right choice should be made to choose a celebrity to endorse a brand, as celebrity endorsement can affect the image and productivity of an organization in positive or negative ways. With this research, it is hoped that entrepreneurs who want to market their products will be wiser and easier in choosing what kind of media are currently having a high appeal to consumers. In addition, readers will also be invited to see the benefits of the impact of celebrity endorsement, the quality of a product and how the price affects consumer purchase interest.
Keywordscelebrity endorsement; product quality; price;purchase interest. This paper examines the antecedents and consequences of the perception of fairness of the national tourist in Sugarloaf Cable Car prices, the most visited attraction in Rio de Janeiro and tourism icon in the city. The perception of The perception of fairness indicates there is a division between those who find fair and unfair of the tickets prices. The consequences are presented in directly carried by tourists with their experiences on site, either in person family, friends or in a virtual way social networks, TripAdvisor.
The study applies theoretical knowledge to the cable car and contributes to a better relationship between tourists and the management company and concludes that there is no need to change the cable car prices. The core objective of this study is to analyze the factors impacting the consumer retention towards local Pakistani food restaurants.
Likewise, it also examines the impact of Customer Satisfaction on Consumer Retention. The data was collected in form of an on-line google questionnaire from participants comprises of housewives, university students, and professionals. Confirmatory Factor Analysis CFA model has been applied and Structural Equation Modeling SEM model has been further used to analyze the direct relationship between the data and to test the proposed model.
The findings of the analysis show that all the values of Cronbach's Alpha, inner VIF, outer loading, and path coefficient are satisfactory and the model seems fit to the context. Unlike the rest of the variables, H1 is rejected which shows that Food quality does not play a significant role in customer satisfaction and retention. The study further shows that consumer understanding of service quality, price paying, word of mouth and environment are key determinants of customer satisfaction and hence, it tends to balance customer satisfaction between satisfaction variables and consumer retention.
The results further suggest that consumer satisfaction partly mediates the interaction between revisit expectations. The impact of online reviews on e-commerce sales in India: A case study. Customers can choose to buy products online without certain sensory experiences, such as touching, smelling or tasting. Consequently, product reviews are extremely important to implement online marketing strategies.
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