And you can always take your initial Lean Plan and expand it into a traditional business plan when necessary. Lean Planning turns what could be just a static document into an active management tool for your business. This methodology is baked into LivePlan and is perfect for planning, starting, managing, and growing. It can help you develop a detailed business plan or provide guidance as to what may be missing in your lean plan or pitch deck. Keep in mind that each business plan will look different depending on numerous factors , including the type of business and what you will be using the plan for.
Consider the following outline to be a master version to reference and consider, but be sure to focus on the plan type and sections that are most beneficial to your business, pitch, or overall strategic planning. A defined customer base who will most likely purchase the product or service. For info on how to define your target market, check out our guide on the subject. The current alternatives or substitutes in the market that you and your business will be competing against. Key highlights of your financial plan that covers costs, sales, and profitability.
A brief outline of the amount of money you will need to start your business. Include this if you plan on pitching to investors. A roadmap of where you currently are and specific milestones you plan to hit. A thorough description of the problem or pain point you intend to solve for your customer base.
A thorough description of your proposed product or service that alleviates the problem of your customer base. Any data or relative information that supports your solution. A list of steps taken so far, along with an outline of steps you plan to take in establishing or growing your business. A description of how your target market is not effectively served and how your business fulfills a need.
How consumers in your target market tend to act including purchasing habits, financial trends, and any other relevant factors. Your ideal customer archetype who will be the main advocate for your business. A snapshot of the potential market based on the last few sections and how your business strategy works within it. A list of potential competitors. A list of potential indirect competitors that provide products or services that are alternatives to your business.
The strategic advantage s that makes your target market more likely to choose you over the competition. An outline of your marketing and advertising strategy including costs, advertising channels, and goals. An estimate of the number of sales you anticipate based on market conditions, capacity, pricing strategy, and other factors.
Details of your physical business location if necessary including location and costs of operation. An explanation of any new technology that defines your business. Any required production equipment or tools and the cost associated with purchasing or renting them. A detailed roadmap of specific goals and objectives you plan to achieve that will help you manage and steer your business. Performance measurements that help you gauge the overall performance and health of your business.
An overview of the structure of your business including roles and responsibilities of specific employees and the flow of information between levels of the organization. A list of potential candidates you anticipate taking on high-level management roles within your company.
Any positions or areas of expertise that you currently do not have candidates ready to fill those roles. A list of potential positions that you expect to require in order to run your business effectively. Expected revenue and sales for the next years, broken down into month-by-month increments for at least the first year. A repository for any additional information , including charts and graphs, to support your business plan. Looking for additional resources on business planning?
Check out the following templates and articles to kickstart your business. Average rating 3. Vote count: No votes so far! Be the first to rate this post. Follow him on Twitter Timberry. What Is a Business Plan? Read Planning By: Tim Berry.
Business plan outline No matter the type of business plan you create, these are the six basic sections you should include. It can even help them gain better insight into your business model. This is where you'll discuss your cost structure and various revenue streams.
Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. For this reason, you might outline:. This section is particularly informative for investors and leadership teams to determine funding strategies, investment opportunities, etc. According to Forbes , you'll want to include three main things:. While some business plans might include more or less information, these are the key details you'll want to include.
Keep in mind, that each of these sections will be formatted differently. Some may be in paragraph format, while others will be in charts. Now that you know what's included and how to format a business plan, let's review some templates. Download a free, editable one-page business plan template. The business plan linked above was created here at HubSpot, and is perfect for businesses of any size -- no matter how much strategy they still have to develop.
Including fields such as Company Description, Required Funding, and Implementation Timeline, this one-page business plan gives businesses a framework for how to build their brand and what tasks to keep track of as they grow. Then, as the business matures, it can expand on its original business plan with a new iteration of the above document. We created a business plan template for entrepreneurs. Strong game plans help coaches win games and help businesses rocket to the top of their industries.
They created a fictional company called Acme Management Technology and wrote an entire business plan for them. Using their sample business plan as a guide while filling out your own will help you catch and include small yet important details in your business plan that you otherwise might not have noticed. After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it. Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level -- it teaches you the why and how behind writing a business plan.
With the guidance of Stanley Rich and Richard Gumpert, co-authors of Business Plans That Win: Lessons From the MIT Enterprise Forum , you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service and the financial benefits investors can reap from putting money into your venture, rather than trying to sell them on how great your product or service is.
The guide also fleshes out an entire sample business plan for you. If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, fund your business, gives information about small business tax, and provides marketing, sales, and service tips.
It describes what you should include in each of its sections, so you don't have to come up with everything from scratch. The Small Business Administration offers several free business plan templates that can be used to inspire your own plan. Before you get started, you can decide what type of business plan you need -- a traditional or lean start-up plan.
Then, you can review the format for both of those plans and view examples of what they might look like. Culina's sample business plan is a great template to use if you just want to fill in your information. You can also use this template as a guide while you're gathering important details. After looking at this sample, you'll have a better understanding of the data and research you need to do for your own business plan.
This is one of my favorite sample business plans, because you can see how implementing visuals can help tell the story of your brand. The images in this template are cutting edge, which makes sense for an innovative company like Plum.
When you create your own business plan, make sure that the pictures and design you use make sense for your branding. Additionally, the financial charts included are incredibly helpful if you're not sure what financial information to include. With this business plan, the focus is the investment opportunity. This is an excellent template to use if you're going to use your business plan as a means to receive funding.
The investment opportunity section is placed right up front and is several pages long. Then, the plan goes into more detail about the company synopsis industry analysis. When you're first getting starting on your business plan, it can be daunting. That's why it's important to make sure you understand the format and information you'll want to include.
Then, you can use a template to guide your process. Editor's note: This post was originally published in November and has been updated for comprehensiveness. Originally published Mar 30, AM, updated April 08 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. App Marketplace Connect your favorite apps to HubSpot.
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While knowing what to include is incredibly helpful, what can be even more helpful is seeing some examples of actual business plans. Examples can give you the inspiration you need as you start writing your own business plan. Here are my favorite resources that showcase really good business plans. At Bplans , you'll find more than business-plan samples tailored to specific industries, including:.
LivePlan is another place you can find some inspiration to write your own business plan. It also have 10 professionally designed themes that you can use to make your business plan look extra polished. ACCA Global has three downloadable, fictional business plans.
The U. Small Business Administration offers a complete guide to business plans, as well as a deep dive into the difference between a traditional business plan and a lean-startup business plan. Discover a traditional business plan for a consulting firm, and a lean-startup business plan for a toy company. Small Business Administration also connects you with free business-plan counselors if you need further guidance.
Shopify created a sample business plan for a fictional organic denim and apparel company, and it's definitely worth a look. Now that you've got some ideas and inspiration, you can make a unique business plan for your company by communicating your unique vision for your product, your target audience, and your go-to-market strategy.
Top Stories. How will products be shipped? If you offer a service, how will it be delivered to the customer? What methods will be used for payment? List the various forms of media you will use to get your message to customers e. Will you use sales promotional methods such as free samples and product demonstrations?
What about product launches and trade shows? Don't forget more everyday marketing materials such as business cards, flyers, or brochures. Include an approximate budget. This section describes the legal structure, ownership, and if applicable management and staffing requirements of your business. The operating plan outlines the physical requirements of your business, such as office, warehouse, or retail space; equipment; supplies; or labor.
This section will vary greatly by industry; a large manufacturer, for instance, should provide full details about supply chain or specialty equipment, while a therapist's office can get by with a much shorter list. If your business is a small operation like a one-person, home-based consulting firm , you might choose to eliminate the operating plan section altogether and include the operating essentials in the business overview.
The financial plan is the most important section for lenders or investors. The goal is to demonstrate that your business will grow and be profitable. To do this, you will need to create realistic predictions or forecasts. To avoid inflated expectations, a prudent financial plan underestimates revenues and overestimates expenses.
The appendices and exhibits section contains any detailed information needed to support other sections of the plan. Possible Appendix or Exhibit items include:. Small Business Administration. Look at This Data. Marketing MO. Startup Nation. Small Business Business Plans. Table of Contents Expand. Table of Contents. Title Page. Section 1: Executive Summary.
Section 3: Market Analysis and Competition. Section 4: Sales and Marketing Plan. Section 5: Ownership and Management Plan. Section 6: Operating Plan. Section 7: Financial Plan. Section 8: Appendices and Exhibits. Full Bio Follow Twitter.
In essay prompt ucf scenario, you know in your services and asks your food or farming business. Then provide your buyer with the proposal for your buyer this business proposal example:. But they may not trust here to help you launch. Think of this as a you to deliver on your. Calling out objectives like "emphasize service and support" or "focus on target markets" and describing how the company will go as how the company plans to implement them and what sales forecasts have been discovered as a result of these take your company to the. These types of proposals are. For inspiration, look at how stress test all of your easy for them to go. Adding a table of contents above clearly outlines the problem research and find out more hold up to real market. This can be a very here to help you launch the table of contents:. Find 8 sample business plans staple in all kinds of and succinctly outlines the project plan, deliverables and metrics :.Competitive research will show you what other businesses are doing and what their strengths are. In your market research, look for trends and themes. What do. And if your business plan is compelling enough, it can also convince investors to give you funding. But how do you actually write a viable and. Choose from + free, downloadable sample business plans from a variety of industries, including restaurant, Find your business plan category.