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Rosie Young. Catherine Okon. Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. Clothing line business plan example 1. We will locate Blozom Boutique in downtown Pleasantville, Florida, which is a popular retirement and tourist destination. Market Analysis Start Writing here There are roughly 75 million Baby Boomers, half of which are women. In Pleasantville, the current population is just fewer than 40, We will initially seek customers locally but will increase our reach as we build our brand and secure our image.
And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising, and a direct-mail campaign. We are currently seeking additional funding from outside angel investors and business loans. Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities, and payroll.
We hold equal shares of ownership in the company. Start Writing here As our local population ages and more Baby Facilities Start Writing here However, we have identified an ideal spot in the downtown district of Pleasantville. The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. Key Assets Start Writing here Once we launch Blozom Boutique, our primary asset will be our brand, which will convey style, quality, and great shopping experience.
In the long-term, it is this brand that will separate Blozom Boutique from other retailers both locally and nationally. Products And Services Products Description Blozom Boutique will sell a combination of widely recognized name brands as well as clothing lines from select fashion designers. While apparel, such as business clothing, casual wear, jeans, and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats. We will earn profits by selling our merchandise.
Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of keystoning prices. Additionally, we will use a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional coupons at strategic intervals.
List of products Tops long sleeve and short sleeve Bottoms pants, skirts, skorts, shorts Sleepwear upmetrics. Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women.
In addition, we will make every effort to have petite and plus size versions of our Development Start Writing here And we are considering some options already. Should we choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swimwear, lingerie, or sportswear. Within five years, we will assess the potential for franchising our stores in select locations.
Female Baby Boomers are our clear target customers. However, we do realize that we will likely attract some younger women with our peripheral products handbags, scarves, etc. Moreover, we expect a portion of our products to catch on with the younger generations.
Wealthy Women: The line will attract wealthy women looking to dress fashionably. Independent Fashion Women: These women seek fashion, but look for independent labels and brands Wealthy Women: While car dealerships, grocers and home improvement retailers account for a sizable portion of the retail market, the main local shopping district is downtown. With tree-lined streets and quaint shops and restaurants, the downtown retail district is the social and shopping hub of the community.
The current population of Pleasantville is just fewer than upmetrics. While supercenters and megastores ruled the past two decades, more and more consumers are looking for a change. This is true especially for those nearing retirement age. In reality, as the Baby Boomers numbers decrease, there will be fewer older Generation X-ers to sell to.
Strengths Experience and understanding of the fashion industry. Unique shopping experience with exceptional customer service Great downtown location. Large and growing consumer base. S Weaknesses Untested market in Pleasantville.
While market is large, it is a niche market Baby Boomers. W Opportunities Outstanding shopping experience will lead to repeat business. Growing online clothing store Blozom Boutique. Establish a Blozom Boutique clothing line.
New retail shops that may or may not open in the future. There is a growing demand for a apparel store that caters to the African-American cowboy community in Houston Texas. The goal of Mahogany Western Wear is to serve the local African-American cowboy community that have difficulty finding western clothes that fit their larger frames.
We will also serve the Hispanic community which tends to have a slimmer yet shorter frame. Mahogany Western Wear has three competitors within a 15 miles radius of its location. We are African-American owned and plan on becoming a central hub of shopping activity for the local African-American cowboy population as well others who enjoy wearing western apparel.
The company will start with three months inventory on hand for apparel and accessories as this is the main revenue generator. Successful operation and building a loyal customer base will allow Mahogany Western Wear to be self sufficient and profitable. This supplemental financing is required to work on site preparation, inventory, and operational expenses. The loan amount appears in the long-term liability row of the start-up summary.
Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan. Don't bother with copy and paste. Get this complete sample business plan as a free text document.
But a concerning fact is that the business is not seeing growth from the past few years due to high competition, so you must keep in mind to focus on a specific group and excel in your domain. Since Julia has launched her clothing line for just women and children thus her target customers will mostly be the females living in Brooklyn.
To meet the demands of every type of lady Julia has divided them into two groups so that she can focus on the requirements of each group effectively. Marketing segmentation as done by Julia for her startup is given here in this fashion marketing plan example. The biggest consumer of our products will be the women who work in offices or in some other places.
They will buy our comfortable and formal outfits for daily routine as well as our party dresses for whenever they have to go to some event. As working women can spend a sufficient amount on clothing to appear up-to-date while being comfortable, thus we expect them to make significant purchases with us. The second group of our target customers will be the young girls who are in the way of completing their degrees. The last group of our target customers will be the parents of children under 13 years of age.
The prices of most of our products are comparable with that of our competitors. Had the pleasure of working with Alex on a business plan for a new venture. The end result looks very professional. His communication is always prompt and he was very patient with my detailed requests. I would definitely work with this company in the future. After you have gathered information regarding how to start a private label clothing line, you must start exploring garments business tips that can help you in increasing your sales.
In your fashion store business plan. The biggest aspect that can help us in becoming a successful clothing company is our strategic location. Secondly, our fabric will be of the highest quality and will be breathable, durable, anti-wrinkle, lint-resistant and comfortable.
Thirdly we will be coming up with extremely unique, stylish and eye-catching designs. In fact, the only thing that inspired Julia to go for developing a clothing line was her hundreds of ideas that she could only implement independently.
The detailed information about sales forecast, total unit sales, total sales is given in the following table:. Considering the importance of dedicated employees in a business, Julia decided to hire them after rigorous testing. The list of her staff with average salaries is given here in this clothing line business plan sample.
The following table shows the forecasted data about employees and their salaries for next three years. You might have questions on your mind such as is clothing business profitable? Moreover, through an accurate financial plan, you can figure out how much profit can you generate while managing all the finances. It can also provide possible solutions if you somehow fail to generate the revenue you expected. Considering the long-term importance of a financial plan, Julia had it written by a financial expert.
A sample of that financial plan is provided here. Professional writers OGS capital specialized also on theme such as business plan for baby clothes , online boutique business plan , bridal store business plan , lingerie store business plan , clothing store business plan , shoe business plan and many others.
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Add a picture. Choose file. Add a quote. Submit Cancel. Subscription settings. Add comment. Sorry that something went wrong, repeat again! Comments 0 Add comment. Sort: by Newest by Best by Newest by Oldest. It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan. Recycled Dreams provides rentals of wedding gowns and formalwear to brides, bridesmaids, attendants, etc. Mahogany Western Wear is a new clothing store that offers quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes.
Sew Distinct is the venture of custom art-quilter Sally Stitch. Sally designs and creates custom quilts as gifts and art for clients seeking that personal touch. ReHabiliments is a clothing and apparel company that sells merchandise to an international market consisting of individuals of all ages, from all walks of life. Malone's Maternity is a start-up retail boutique specializing in upscale maternity fashions and accessories, and clothes for newborns and toddlers.
One, Two, Step! Passion Soles is an upscale shoe store, offering an unmatched and extensive selection of women's shoes. Bridal Gown Shop Business Plan Recycled Dreams provides rentals of wedding gowns and formalwear to brides, bridesmaids, attendants, etc.
Clothing Retail Business Plan Mahogany Western Wear is a new clothing store that offers quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes.