Find websites, print ads, and brochures of companies with a brand similar to yours and look at the fonts they selected. This will help immediately differentiate the copy for the user without being overwhelmed by the sheer number of words. Your tagline or slogan is very similar to your value proposition. A good slogan should be short one sentence max and memorable.
If you can, it should also convey a light call to action for your customers. Now, your slogan can change over time as your business grows. Photography can truly capture the imagination—and wallets—of potential customers. Well-chosen photographs with a consistent theme make a big difference in how your brand is perceived. Just think about Nike and how powerfully their brand photography conveys their brand message.
Browse a few photography sites like Getty or iStock and start building a collection of photographs that represent your brand. Plugin the keywords that you identified in your word association exercise and see what pops up. You can use this imagery in promotional materials, on your website, and it should give you ideas when you design all of your branding materials.
Just be sure your photo use is consistent and reflects the messaging of your brand. Additionally, it may be wise to eventually hire a photographer or take photos yourself to create unique imagery that is exclusive to your business at some point in time. This is often the first thing that comes to mind, but should really be handled somewhere in the middle of the design process.
And now you have font and color options, as well as reference images that can help guide the look of your logo. As you start designing it, make sure that you consider where your logo will be present and how easy it will be to scale to different sizes. You may need to develop different components or variations that take elements of your core logo but adjust for unique sizing or use cases.
Starbucks, for example, has slowly stripped their logo down to a simple emblem. This goes beyond the basics of defining core elements and actually helps you list out specific visuals that you will need to adapt your brand into.
This includes things like:. This will cover the basics of your brand, as well as how it should be treated when displayed across different mediums. It may be best to work with a design firm or potentially hire a designer to help set your guidelines in stone. There it is! The components of a successful brand including your brand voice, your brand photography, your brand colors, and your brand type styles—all wrapped up into a smart and utterly compelling brand system.
Average rating 4. Vote count: No votes so far! Be the first to rate this post. Sara Conte is co-founder of Brand Genie , the creator of an affordable, automated brand builder for small businesses. Brand Genie automatically matches small businesses with a recommended brand personality through 12 easy questions.
Small businesses can then quickly build a cohesive and well-designed Brand Kit, including a logo, business card, and website. How to Build a Thought Leadership Brand in How to Build a Brand in 5 Days. Want Customer Loyalty? Build Your Brand. Read Branding By: Sara Conte. What is branding? How to build a brand Building a brand can be a simple process as long as you break down the creative elements into a few simple steps.
Analyze your target audience and competitors Any part of planning out your business should involve some level of market research , and your branding is no different. Word association How would you define your business? What is your value proposition? Combine two words Facebook, Snapchat, Skillshare are just a few examples of descriptive words put together. Claim a common word Apple, Uber, Basecamp, Slack are simple and somewhat common words that have taken on a new meaning.
Was this article helpful? Sara Conte. Starting or Growing a Business? Check out these Offerings. Outpost Boost team productivity and collaboration with a shared email inbox Start For Free 14 days free. Liked this article? Try these:. Elicia Putnam. Back To Top. Get the Bplans newsletter: Expert business tips and advice delivered weekly. Plan, fund, and grow your business Easily write a business plan, secure funding, and gain insights. In order to get some good business experience, I needed a good college education in marketing.
See how it all flows? One accomplishment flows into the other along a cohesive plan, which is why you have to map it all out if you want to accomplish anything. I also made career decisions along the way based on my personal goals of having children and helping them along their paths. I knew that being a Dad had to be a part of my brand, so I planned accordingly. This year I became an empty nester after twenty-years, so my new rolling ten-year plan is shifting once again.
Both sides should roll into each other to form your personal brand. Have some fun with it. Start with that classic interview question and work backwards from there. Keep your plan rolling from year to year, refreshing it along the way, just as you would a business plan. Business Plans. Next Article link.
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