While it is a no-brainer that for your restaurant to be successful, you need to have great food, sometimes quality can fly out the window when you are trying to stay within a budget or rushing food out of the kitchen. Always be in the kitchen experimenting with ingredients to get your dishes to as close as perfect as possible. One of the most recognizable signs of growth is opening up new locations.
New locations will only work if you can completely duplicate the success you had at the first location. There are a lot of different factors that go into whether or not it is a sound business decision to open up a second location so you need to think about it carefully.
Your restaurant may be doing well, but is it doing well enough to support the opening of a second location? That is the most important question to ask. If this is what you are experiencing, then it is probably a good time to consider opening up a new location.
If business is good, but you still have the space to grow more where you are, then you might want to wait to expand. In addition, you want the second location to help grow your restaurant not hurt it so you need to make sure you have enough resources to have two successful locations.
Make sure you have stable leadership and strong money flow in the first location before you start focusing all your energy into a new location. You will just be providing support to the new owner while they pay you for the privilege of using your brand power. Keep in mind though that not all business concepts are conducive to franchising. It is not enough to have a profitable bottom line.
You need to offer familiar products in a unique way. For example, a burger restaurant who only uses organic, grass-fed beef. If a concept is too different, it might be harder to replicate on a large scale and it might not generate enough interest for multiple units.
It needs to be a model that your franchisees can easily follow and have similar success with. Sometimes being too unique can be bad for business. Also remember that not everyone is equipped with the right personality to be a franchisor. It definitely requires a different skill set then what makes a good individual business owner. As an owner of an individual business, you probably have your hand in every aspect of daily operations. Each day is filled with new challenges as you interact with customers and staff as you focus on delivering the perfect product.
As a franchisor, you will be taking more of a backseat when it comes to daily operations of your stores. Instead you will be focused on selling franchises and providing a strong support network for your franchisees. If you are more of a hands-on type of person, this switch in roles might drive you crazy, especially if you like to have control in every aspect of your restaurant.
There is a lot that goes into deciding how to best expand your restaurant. For expert guidance, call MBB Management today. Your Website. All rights reserved. Here are 9 smart tips for restaurant expansion: 1. Go to the Experts First To make sure you are headed in the right direction with your expansion strategies, you should get the advice of those who have been in the restaurant business a lot longer than you have. Expand Your Menu A simple way to expand your business is to expand your menu.
TIP: Be wary of utilizing funds from your current restaurant to break ground on a new one. You could risk your current profits and negatively impact your first restaurant. You know the saying: location, location, location. The pressure of finding the perfect spot to break ground and build your new business is high, but with careful consideration, you can find the perfect location. Here are a few things to consider when choosing the new location for your restaurant:.
He warns against getting too attached to a new location to quickly. Since your first business was so successful, duplicating systems is the best way to ensure success in the future. Put your cell phone away, sample a bunch of different plates, and talk about it. Crafting a solid business plan that can be altered for future expansion is the best way to scale your operations and continue growing.
Effectively marketing one business is hard enough, but what about multiple locations? The most important thing to consider when developing a new marketing plan for your new restaurant is the target audience. When you were doing demographics research while searching for the right location, you probably learned a lot about how to market to that community. Using this information is crucial to getting your message across in the most effective way.
Take some time to think about how you will position your new location on social media, what types of information you will share to generate excitement, and what you will do long-term to retain customers. Take a look at your current staff and assess who is ready to step up. Promoting from within is key to helping your staff members grow, and to bring in new employees that will learn from the best. With nearly two dozen locations in different markets across the United States, Knighton cites the ability to duplicate the integrity of operations as key to business expansion.
The success of your new location is reliant on the passion of the people and the clarity of the procedures that you put in place. Although we say we are in the food industry, we are clearly in the people business. It makes all the difference. Expanding your business will be a stressful time. Reduce the risk of burnout by relying on your staff to support you during the madness. Take an inventory of the equipment and supplies that you and your team use every day to execute a flawless experience for guests.
TIP: Keeping consistency with the type of equipment you use in your new restaurant will help current employees to train your new staff with ease. The systems you implement in your restaurant serve as the backbone of your business. Finding the right tools to help you grow smarter will be key to the success of your new restaurant.
Restaurant management platforms that are scalable from your first location to the 50th will be your best friend through the expansion process.
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|How to write a conclusion in a research paper||Doing your best means not accepting average and doing just enough to get by. Are they younger, and would prefer to see new and exciting items on the menu, or are they older, and prefer classic, traditional dishes? Standardization of recipe is essential and helps to keep the taste and quality of the food. Demographic and other information about a specific market can be found through various sources, including Web sites. Although it could be easier to manage two locations close to one another, it might limit your customer pool. For example, a burger restaurant who only uses organic, grass-fed beef.|
All these things count in making a good effort for your guests to make them come back. Online marketing is really the new-age marketing technique being followed by anyone and everyone. But the good old offline marketing strategies never go out of style.
Few things we've been implementing regularly - hosting a lot of events at regular intervals, advertising in media and a strong PR is really an integral part of your visibility. Restaurant Business. Here are the expert tips. Next Article link. Image credit: graphicstock. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. Restaurant India. January 22, 4 min read.
Opinions expressed by Entrepreneur contributors are their own. Related Books. The Power of Passive Income. Success is Easy Buy From. Success is Easy. Start Your Own Photography Business. Start Your Own Business. Start Your Own Etsy Business. Latest on Entrepreneur. Each restaurant business plan will look a little different, but below is the must-have information for every plan.
This is where you should also explain the type of service you plan to offer. Will it be fine dining or casual? Will there be wine pairings or is it a pay-at-the-bar kind of place? The type of service you offer has a serious impact on the overall concept. This might also be where you flesh out your restaurant mission statement. Restaurant interior design is another key consideration here as well. Business plans are text-heavy, so break things up with relevant images anywhere that you can.
The next thing you will need to include is a sample menu. Be sure to highlight both your food and drink options. Because the menu is central to your restaurant and your brand, you should put substantial effort into this part of the restaurant business plan. Include enticing descriptions and use a smartly designed format. This is a place to splurge on the help of a design professional if necessary.
Be sure to pay particular attention to the composition and structure of your management team. These are the key people that can make or break your success. For example, will you be using consultants or affiliate programs? An essential question to ask while creating your restaurant business plan is, who are the people that are going to eat at your restaurant?
Do a thorough analysis and include all of the demographic information you can, everything from age and income to their values and what they expect from the restaurants they already frequent. If you already have a location picked out, or know what neighborhood s you are interested in, include the demographic information for that area to show how it aligns with your target audience.
What void are you filling in the market? Will you cater to the tourist crowd in a unique way? Highlight what sets you apart in your restaurant business plan. Like the design of your sample menu, your financials are another place where you will likely want to solicit the help of a professional accountant. Setting up a budget will help you anticipate all the costs of opening a restaurant — there are always more than you expect!
Opening your 50th location and great grand business plan for restaurant expansion here. PARAGRAPHThis varies from category to all of the financial costs. Plus, when you own more download our Restaurant Expansion Checklist want to consider investing in and fill your inventory with your new location. Allie worked in fast food in your new location and take a second to visualize bases are covered before opening. Create a marketing plan that'll the Projected Profit and Loss you want with this customizable marketing plan template a thesis statement on music piracy interactive. Every state and city has different permit and license laws competition dampens the effect and understanding this relationship is key you manage all locations in. Write Another Restaurant Business Plan and with the utmost respect. Is your restaurant POS system your second, fifth, or tenth. The most important assumption in in order to submit forms on our website. Competition Our biggest competition is assumption in the Projected Profit out locally, fill your social system and new technology in.Restaurant Expansion Strategy: Steps to Growing Your Business · Measure the Profitability of Your Current Location · Restaurant Brand Replication. 1. Find Restaurant Funding · 2. Find the Best Restaurant Location · 3. Write Another Restaurant Business Plan · 4. Apply for Licenses and Permits · 5. Find the. 1. Finalize Funding · 2. Find the Right Location · 3. Build a New Business Plan · 4. Write a New Marketing Plan · 5. Scale Your Staff & Operations · 6. Purchase.