Both the human reader and E-Rater grade holistically, with four skill areas taken into account: content relevant, persuasive ideas, reasoning, and examples ; organization using an organized and cohesive structure to present your argument ; language use diction and syntax , and grammar. An effective GMAT essay template will include the following features:. Therefore, a GMAT AWA template is an incredibly useful tool for ensuring that you address every moving piece of the argument and successfully perform the written and analytical task required of you.
In short, a GMAT writing template gives you a proven plan of action to take with you on test day, so that you can write an essay that hits all the right notes while conserving mental energy for the sections that matter most: the Integrated Reasoning, Quant and Verbal sections. Want to improve your GMAT score by 60 points? We have the industry's leading GMAT prep program. Built by Harvard, MIT, Stanford, and Wharton alumni and GMAT 99th percentile scorers, the program learns your strengths and weaknesses and customizes a curriculum so you get the most effective prep possible.
The first method is to dedicate each body paragraph, two to three in total, to analyzing a different flaw of the given argument. This analysis includes suggestions for improvement within each body paragraph. You might find that not every flaw can be fixed, or that some of your suggestions for improvement cover more than one flaw.
If this is often the case for you, consider starting with this second template instead, as it saves the suggestions for the end of the essay. In this case, feel free to use the conclusion outline from the first sample template, and make your third body paragraph devoted to improvements instead. In writing your own essays, you may find that one of the templates given above works best for you, or you may find it more effective to combine different elements of each.
The most important thing is to formulate and practice with a set GMAT essay template well before you take the real test. Try each template out as is excluding my sentence stems on a different essay prompt. Alternatively, it easier to just go flaw-by-flaw, including a suggestion to mitigate each if you can come up with one in each body paragraph, and having a shorter conclusion instead? Are there any turns of phrases that were particularly clever, that you might want to reuse on other essays?
In short, everything you write has to be your own words, but they can be your own words that you yourself came up with beforehand. And there are some key advantages to doing a bit of pre-writing beforehand: that way, you can just plug in the specific details from the prompt. You can even plan your transition words ahead of time, as I did in some of the examples above. Our proprietary GMAT Diagnostic Assessment creates a customized study plan for you that takes you from registration all the way to test day!
It is included with every account and proven to significantly maximize your score. So, in your essay, you might focus mostly on what else you would need to evaluate the argument—like all the different kinds of reasoning and evidence that the author would need to further support this conclusion.
And you should be comfortable with your template and the plan-of-attack baked into it well before test day. Practice using your template on a wide array of GMAT prompts, not just ones that deal with plans-of-actions for corporate, which are the most common.
Writing more than six essays is likely overkill, but going through four to five practice essays on a variety of different topics will help you test out your GMAT writing template and ensure a top score on the real thing. Jess Hendel is a Brooklyn-based academic advisor, test prep tutor, and content writer for PrepScholar. A graduate of Amherst College, she has several years of experience writing content and designing curricula for the top e-learning organizations.
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Show Tags. Own Kudos [? Example of AWA that was rated 6 [ permalink ] Aug 20, pm. Hey guys, I know that reading essays can be sometime really borring. So I'd like to bring my contribution to the forum, in this way newbies like me would be able to improve their AWA. I'm not saying that this essay is perfect, actually it is not, my english is clearly rusty and arguments are not very convincing. According to the software that evaluated my essay, I would have got a 6. So maybe it will help some people who have troubles with the AWA.
Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.
As the coffee market is expensive and very competitive, Excelsior had to adopt a similar marketing strategy like a leading competitor. Stated in this way the argument fails to mention key factors, on the basis of which it could be evaluated. The conclusion relies on assumptions, for which there is no clear evidence. Therefore, the argument is rather weak, unconvincing and incomplete. First, the beginning of the passage assumes that in order to experience a great success with its new brand of coffee.
Excelsior has to copy the marketing strategy of an important competitor. This statement is a stretch as it does not provide any information about Excelsior's situation on the coffee market. Moreover, the author does not explain why such strategy would be effective in the case of Excelsior. We can take the example of Apple. If we imagine that Apple was about to create TV set and home cinema -like Samsung or Sony-, nobody could say that Apple would experience success or failure.
More precisely, Apple is not known as a TV producer, but as a hardware producer and seller. Therefore, it might be irrelevant for Apple to use the same strategy of leading competitors as Apple does not benefit from the same reputation in this specific area. Actually, it would be better for Apple to develop first its image in the TV set area before copying Sony's or Samsung's strategy.
In brief, we can say that the first claim is unconvincing as the author does not provided any piece of background about Excelsior. Therefore, the reader cannot assess if such marketing strategy would be effective in the case of Excelsior Company. The argument would have been clearer if it had stated that such strategy was the fittest in the case of Excelsior. Second, the argument asserts that the marketing strategy consists in offering free samples, introducing promotions etc.
This is again an unsupported claim as it does not demonstrate any correlation between a discount strategy and the success of a new brand. We can consider the example of Nespresso. Nespresso represents a luxuary brand or coffee and is very successful thanks to its free samples. More precisely, when you go to a Nesspresso shop and when you buy Nespresso's coffe, then employees offer you a free cup of coffee.
So we can conclude that Nespresso success is based on the good atmosphere created in their shops. Nevertheless, people are able to get free samples only when they buy. On the contrary, it is really hard to say if Nespresso would have been as successful as it is if it has provided free samples for non-buyers people.
Therefore, Excelsior's success with promotion cannot be guaranted as the Nespresso's example is exactly the opposite situation. If the argument had provided some statistical data or evidence that the more a company makes promotion the more sales increase, then it would have been much more convincing.
Finally, some additional information would have strengthened the argument. As explained before, providing information about Excelsior's background could have help to understand the company's situation, and so to determine what strategy was the fittest in this situation. Furthermore, a comparative analysis of marketing campaign would have helped the reader to determine whether a promotion strategy is good or not, or if another strategy -such as Nespresso's- is better.
Without any answers to these questions, one is left with the impression that the argument is a wishful thinking rather than a substantiated argument. The claim would have been strengthened if it has mentioned one of the relevant facts cited before. In conclusion, the argument is flawed for the above-mentioned reasons and is therefore unconvincing. Actually, in order to assess the merits of a decision, it is essential to have a full knowledge of all contributing factors.
Without this information, the argument remains unsubstantiated and open to debate. Thanks to both of you. Schools: ISB ' Reading Essay, there exists alot mistakes in first paragraph. Introduced IN market and not ON market. Reading more. Example of AWA that was rated 6 [ permalink ] Aug 25, am. Excelsior HAD to adopt a similar marketing strategy like a leading competitor How can you use HAD when you are not referring to the past of the past?