meal assembly business plan

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Meal assembly business plan

She set recipes, bought and prepared all the ingredients. The customers ordered meals online and scheduled a time to come in and assemble them. The meals were then frozen and cooked when needed. The concept quickly caught on as others, including current industry leaders Snohomish, Wash.

The number of meal prep shops grew from four at the end of to at the end of and at the end of As of April, there were nearly 1, meal assembly kitchens nationwide. The launch of the meal assembly industry coincided with the peak of the dot-com boom, when young families were busier and had more disposable income than ever. Initially, each meal assembly session at Month of Meals would last six to eight hours, Conley said. Soon competition forced her to cut prep times to roughly two hours for 12 meals — the current industry standard.

In , Month of Meals took the customers out of the kitchen altogether and began doing all the prep work for them. Much of the industry has slowly and incrementally followed suit, offering to assemble meals for customers and adding preassembled meals in freezers for carryout.

Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list without having to hire someone. To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide. Mary Drennen, founder of Nourish Foods Co. Our latest website was launched late The front is Squarespace and was designed it in-house.

The process was fairly easy and low cost. While Squarespace is our website host, we implemented Send Bottles for our backend checkout. Send Bottles is a fairly new startup, that allows us to use text messaging to communicate with our clients. More importantly, it allows for a better customer experience. They can choose their weekly meals based off a text message and also skip if they need to.

We were careful to migrate the existing clients over slowly as to not overwhelm the system or lose any clients. There are various different ways you can launch your meal prep delivery business successfully. Here are a few different strategies to get customers excited about your meal prep delivery business. I started calling all the large newspapers pitching their food critics, their startup business writers and even pitched the angle of immigrant-run companies.

My first hit was with the New York Times. That was an intense week but made it happen. The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free or discounted in return. Here are the most common types of email campaigns you can send to your customers and their benefits:. Here's a great resource for finding curated email designs, for all types of email campaigns!

Newsletter Example - One Life Meals. We have a lot of content to share and it is very well received. Most clients need to see your brand a few times before they purchase, and email is great for that. Email is also an effective reminder for past clients to order again.

We have close to subscribers and we aim for 2 emails per month. Most of our subscriptions came through the website. So far we have been focusing on practical life hacks and tips on how to stay focused and disciplined.

Many of our subscribers are past clients that took a break. We need to work on our click rates which are at around 1. Here's a look at one of our email newsletters. Here's another one. Social Media Advertising is one of the leading ways to get the word out when it comes to meal prep delivery business.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you. We recently started running Facebook ads and they are doing well.

There is much room for improvement here, especially now with our new website which converts much better. SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site , and ultimately, converting leads into customers. One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research.

Here are some tools that can help you choose the right keywords for your meal prep delivery business. Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with. There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.

If and hopefully you are publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers. Backlinks are an important piece to SEO, as they allow for other websites to link to your content. Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.

For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective. Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:.

Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers. Whether you are an online business or a physical business, it's highly important to communicate with customers and make them feel like they are the priority. First and foremost, I offer exquisitely personal customer service. I respond via email and text, generally within the hour of a customer contacting me, usually much sooner.

Want to add something to an order after the ordering deadline? Usually no problem! Have a problem with a product or something missing from a delivery? Refunded or credited immediately! We figure something out! I know how much I appreciate being accommodated as a customer and I try my best to offer my customers that same accommodation.

Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones. That's not to say that finding new customers and revenue streams is not important, however, the easiest and most inexpensive source of new revenue is right there in front of you. Adding new products to your business is a great way to expand into new markets and grow your business.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road. The longer term goal for Healthy Chew is to expand into national shipping, as we currently only serve our locals. We are also working on a few partnerships with national retailers to have our food sold in grocery stores, as well as a few local deals with smaller grocers.

As a meal prep delivery business, there are some tools and platforms you may want to consider when getting started:. We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started. Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:. Using Klaviyo will open up a massive, untapped sales channel and bring you closer to your customers!

We've interviewed many impressive businesses who swear by the results of the product, including Brumate , Beardbrand , and many more. Level up your email marketing with Klaviyo! Join Starter Story. If you are a human, ignore this field. Get 5 free tips from successful founders every week, directly in your inbox.

Want to grow your business? Join the , businesses using. USA Today. Google indirect competitors or vertical companies ie. Hello Fresh to see who wrote their articles Google the writers contact info and send an email introducing company Offer samples, be personal, discuss your food, follow up!

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Doing so will allow you to track your expenditure on various assets and liabilities. The official registration of a meal prep business will ensure legal protection. It will validate the business obligations towards the government and vice versa.

Several private investors also offer funding to registered businesses only, which is a massive advantage of obtaining a license. Business registration and licensing details can be acquired from state or industry-specific statutory bodies. Some important licenses and permits that are required to launch a meal prep business are:. Visit this page to view the complete list of business licenses and permits.

In-depth competitive analysis is required to analyse the strengths and weaknesses of other businesses in the same industry. Based on these details, a startup can devise a marketing strategy and revise prices to take over the existing businesses in targeted market s. They are decent for creating eye-catching websites but lack the dedicated features to conduct smooth online business operations.

For a meal prep business, back-end features are required for order management, catalogue management, user management, and handling deliveries. Another issue that arrives when selecting the software technology is budget restrictions. Scratch development of software to support a meal prep business involves programming and testing of too many features.

These features vary in prices. Thus via the scratch development method, startups and SMBs can only afford a few essential features, not all. A simple solution to this problem is to opt for readymade eCommerce solutions that require minimum customizations to get started. There are different ways by which a business can host its website. Information technology firms describe them as hosted and self-hosted. When a business owner opts for an eCommerce software with a hosted server, the software provider firm is responsible for managing the server and hosting.

The firm ensures the uptime of the website and maintenance and upgradation of the server. However, a downside of hosted eCommerce solutions is that the website can go down when the server crashes. The solution for this problem is self-hosted services. Solutions that are labelled as self-hosted, leave the choice of hosting with the customer. The most popular types of self-hosting services for which entrepreneurs opt for are SaaS hosting, cloud hosting, dedicated server hosting and on-premise hosting.

Check out the following table to understand the benefits of these hosting types. Depending on the marketing strategy and estimated sales of a meal prep business, the owner will need to hire various employees. A big challenge that the business owner may face is to make business professionals trust his startup. Without the trust, it can get difficult to acquire talented individuals, which will be followed by the problem of low employee retention.

The following options can assist startup meal prep businesses overcome the aforementioned staffing problem:. Business insurance is extremely valuable for startup businesses. It has various advantages for a meal prep business, like cover against major losses and damage to important business assets. Several business insurances also provide coverage for third-party liability, i. Other than benefits, coverage for filing lawsuits, unintentional violation of third-party copyrights and damages and losses due to natural disasters is also included in business insurance.

Note that all insurance policies are not equal and may not carry the same benefits for a meal prep business. For this reason, a days or longer free-look period is provided with the insurance to policyholders.

Within this period, policyholders can review the terms of the insurance and make any amends they want. They can also cancel the policy without facing any penalty in the free-look period. The Go-To-Market Strategy involves the identification of the value proposition that a business wants to provide to its consumers and a deep understanding of buyer personas. GTM strategy involves how you want to roll your meal prep business in the market and the impression you want to create on your buyers.

The GTM strategy is inclusive of several factors such as the development of MVP, pricing, selecting value proposition, marketing, etc. To launch an online meal prep business, entrepreneurs require a website, which is the firstmost requirement in GTM strategy of an eCommerce business. The website will both validate the business idea and attract the first few customers. The easiest way to get a website for idea validation is either MVP development or using a readymade software.

The next step in the strategy is to set the pricing of the product in order to maximize profit margin. In the eCommerce sector, place refers to the channels through which a business distributes its services and products. In , selecting an omni-channel approach is the most relevant.

Omni-channel approach includes distribution via social media websites, third party advertisement, IVR system and several other online and offline channels. This step refers to the identification value proposition and formulation of marketing strategy. For startup businesses both multi-vendor and single vendor in the meal prep industry, we have outlined the following approach for business promotion. A business must identify the minimum skills and experience its employees should have to make the business viable.

By outlining the key requirements for employees in both major and minor roles beforehand, a meal prep business can hire the employees required to speed up the market launch. Processes refers to the steps and measures taken to deliver the services and products to the end customer. It involves the finalization of the business model with all changes and personalization, preparation of a sales funnel, selection of payment methods and delivery procedures. Physical evidence is the proof of successfully conducted business operations.

The proof is required for various reasons such as research and analytics, funding and for statutory reasons. The physical evidence for a meal prep business can be receipts, invoices, packaging order tracking information, etc. According to a survey conducted by the global business consulting giant McKinsey, Millennials are 6 times more likely to find new brands more innovative.

Ensuring continuity to disruptive patterns, the above-mentioned statistics highlight the scope for new businesses to enter in the meal prep industry and compete with the incumbents. To match the customer experience of existing businesses, newly established meal prep businesses require to focus on the value proposition, customer support and scalability of their eCommerce site. Disclaimer: The Blog has been created with consideration and care.

We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision.

The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them. He assists entrepreneurs and business owners in developing viable digital touchpoints and marketplaces.

Abhishek is curious about exploring and analyzing new business trends and has a keen eye for the latest developments in the eCommerce sector. Apart from consulting, you can find him practicing French and exploring his creativity in Photoshop. Last Updated: 10th March, The past decade witnessed the emergence of unique eCommerce businesses. According to Numerator, a leading market intelligence organization, the three primary reasons why people like to order food from meal prep businesses are: Such a business has three primary models as explained below: ordering from meal prep sites saves time in meal planning reduces time in grocery shopping introduces food from diverse cuisines Apart from these, the Ikea effect stating that people add value to things that they help create themselves also justifies the consumer psychology and desire behind ordering ready-to-cook meals.

Some examples of goal-oriented meals for consumers with health issues are: Diabetic-friendly meals Gluten-free meals Low sodium meals Low fiber meals Low uric acid meals Vegan meals Similarly, gym and fitness enthusiasts can subscribe to lean-protein, high carbs and keto diet meals as per their fitness requirements.

Business Flow: Consumers browse goal-oriented meals on the website They subscribe to a meal Consumers make payment and the business owner delivers the selected meal s routinely How does this Model Work with Multiple Vendors? Thus, they are more inclined towards pre-cooked frozen meals like: Instant noodles and rice Lentils and beans Porridge Steak Mashed potatoes Condensed soup Frozen burritos Frozen pizzas Pre-cooked storable meal delivery websites differ from grocery delivery websites as the products sold on them require the bare minimum efforts to prepare for eating like reheating or adding seasonings.

Business Flow: Consumers browse pre-cooked meals on the website They add meal s to their cart and select the order quantity Consumers make payment and the business owner delivers all the meals at once How does this Model Work with Multiple Vendors? Multiple restaurants, food services, and eateries register on the platform and enlist pre-cooked meals Consumers browse the enlisted meals and add them to their cart Consumers select the quantity and make payment The business owner deducts a commission and transfers the rest to the vendor The selected restaurant or food services deliver the meal s Why the Pre-Cooked Storable Meal Delivery Model Holds Value for Consumers?

Easy to preserve and requires bare minimum efforts to prepare for eating Pre-cooked storable meals save time shopping Properly packed containers ensure the least possible clean-up time Assist consumers in achieving their health goals Suitable for consumers with busy life schedules All meals are delivered at one-time delivery Checkout the following figure to view the revenue streams compatible with the aforementioned business models.

Things to Consider Before Starting an Online Meal Prep Business In an ever-changing world, it gets difficult for business owners to select the correct options to launch a new business. Licenses and Permits The official registration of a meal prep business will ensure legal protection.

Competitive Analysis In-depth competitive analysis is required to analyse the strengths and weaknesses of other businesses in the same industry. Software Technology eCommerce websites developed using page builders have a captivating front end. Server and Hosting There are different ways by which a business can host its website. In cloud hosting, the website is hosted on a network of several virtual and physical servers.

If the server crashes, all websites hosted on the server go down. A single server crash does not affect the uptime of the website Server crash can affect the uptime of the website. Server crash can affect the uptime of the website. Due to multiple websites, the chances of server problems and inadequate resource allocation are high.

Resource allocation is managed easily due to the interconnectedness of various physical and virtual servers. The chances of server crashes are comparatively lower than SaaS hosting and all storage and memory resources are allocated to a single website.

High security issues High security issues Low security issues Low security issues Suitable for entrepreneurs testing MVPs of their eCommerce websites or still in the initial years of startup. It turns out, food delivery logistics can be pretty complicated.

When the Foodery first started up their meal prep business in , they were planning all their delivery logistics manually. Below, John is sharing some tips and tricks for meal prep companies looking to plan their food delivery service more efficiently:. For that reason, John advises to hire the best delivery drivers you can.

They were people who cared about our company, and understood our mission at The Foodery. This helps the delivery team execute so much faster. Suzanne Ma is co-founder at Routific, a delivery management and route optimization solution that helps local food businesses scale up home delivery operations.

Proudly part of the Techstars family. Try it free. Subscribe to the Routific Blog. Powering 5 million deliveries a month. No credit card required. Written by Suzanne Ma Suzanne Ma is co-founder at Routific, a delivery management and route optimization solution that helps local food businesses scale up home delivery operations. The pandemic changed grocery shopping. Are you ready? Download for free. Popular Posts.

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The first step towards starting a meal prep business is having a clear idea of the business model you want to use, and sketching out a detailed plan for execution. This guide will focus primarily on how to start a daycare center in your own home,. Not only does it help me stay on track and fit into my meal budget, but the food is freaking delicious!

Need a higher calorie level? Meal planners can also serve as …. Other people, such as members of your team, your business adviser or accountant, may also contribute to the final plan I had used Dream Dinners a few years ago and after the birth of my first child meal assembly business plan and over a year of struggling with finding the time to meal plan, shop and cook, I returned to Dream Dinners.

In starting the business, you have to apply for business registration and several licenses. I love that it only takes me an hour and a half to put together meals for an entire month Healthy prepared meals made fresh from scratch daily using portion controlled, high quality ingredients. Eliah said on August 4, Think about the details.. Over 50 convenient options for a healthy lifestyle In the prepared food delivery business model, the focus is on delivering delicious and healthy meals at an economical price.

For instance, you should focus on cash flow adequacy for. Some funders are going to want to see a lot of detail, but you can provide that in. Or you need a sample welding business plan template? A business plan is essential for creating a trucking company with a solid foundation and the ability to both compete and deliver. I love that it only takes me an hour and a half to put together meals for an entire month business if enough corn is grown and processed in the area to turn a profit.

Customers will come to our Plano, TX location and prepare 12 meals that they pre-select from a menu in a party atmosphere. Alan and Kim have 15 years of experience in the food service and entertainment industries, as a party planner and personal chef, respectively. They know the kinds of food preparation available in the Collin County area.

With two teenaged children, have experienced the frustration of trying to feed a whole family healthy food both cheaply and quickly. The purpose of this plan is two-fold. In short, we will be in the business of helping our customers to relieve their daily stresses of what to fix their families for dinner by providing them with a great menu choice of meals that they will prepare. Your business plan can look as polished and professional as this sample plan.

It's fast and easy, with LivePlan. Don't bother with copy and paste. Get this complete sample business plan as a free text document. Download for free.

Healthy Chew is a weekly meal preparation service based out of Little Rock, Arkansas.

Meal assembly business plan For example, let's look at the HelloFresh business model. You fill in the contact form, and our business development managers get in touch with you to clarify your requirements for the project and send NDA a non-disclosure agreement. You may cancel your subscription plan through your account on the website. After making every dish, I took about 15 minutes to get the best product photo I possibly could using my iPhone 7. We are pretty old school when it comes to feedback. Depending on the marketing strategy and estimated sales of a meal prep business, the owner will need to hire various employees. Delicious healthy food made homework meta analysis Get Started Menu.
Meal assembly business plan Once you define your target audience and understand the value that they are looking for, you can easily reach them and spread the message about your meal prep business. Our customers order a weeks worth of food anytime before p Thursdays. At first, we did not have labels or calories included with our meals. You can learn more about pricing based on your impressions here. We were careful to migrate the existing clients over slowly as to not overwhelm the system or lose any clients.
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Meal assembly business plan The official registration of a meal prep business will ensure legal protection. Crush It! We are also working on a few partnerships with national retailers to have our food sold in grocery stores, as well as a few local deals with smaller grocers. How much does a subscription cost? New menu items now available Update your box. Learn how to come up with an idea, launch and grow your business with our step by step guides.
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The main goal of this site is to provide new business ideas, business plan, marketing strategy, finance tips and other business resources that allows beginners to achieve success I want to start a maize milling business in Bulawayo, Zimbabwe majoring in refined and roller maize meal.

Basically, the license requirements vary from state to state. My meal planning approach is quite different as there is no database. The first step towards starting a meal prep business is having a clear idea of the business model you want to use, and sketching out a detailed plan for execution. This guide will focus primarily on how to start a daycare center in your own home,.

Not only does it help me stay on track and fit into my meal budget, but the food is freaking delicious! Need a higher calorie level? Meal planners can also serve as …. Other people, such as members of your team, your business adviser or accountant, may also contribute to the final plan I had used Dream Dinners a few years ago and after the birth of my first child meal assembly business plan and over a year of struggling with finding the time to meal plan, shop and cook, I returned to Dream Dinners.

In starting the business, you have to apply for business registration and several licenses. I love that it only takes me an hour and a half to put together meals for an entire month Healthy prepared meals made fresh from scratch daily using portion controlled, high quality ingredients. Eliah said on August 4, Think about the details.. Over 50 convenient options for a healthy lifestyle In the prepared food delivery business model, the focus is on delivering delicious and healthy meals at an economical price.

For instance, you should focus on cash flow adequacy for. Some funders are going to want to see a lot of detail, but you can provide that in. Monica Schoonraad, a South African entrepreneur, investor and business consultant, brings to the table years of milling industry expertise and industry connections.

Farmers will receive more favorable prices for their crops while iMvubu saves significantly on transportation costs. ADM funding will be applied towards startup costs. This includes a maize mill and facilities to house the mill and the product inventory. In-kind and additional funding will be used for inventory purchases and operational expenses.

ADM funding will greatly reduce the financial start-up burdens and provide for a much quicker path to profitability. Local farmers will also save costs by delivering their crops to a local mill. Similarly more local land owners would be able to farm with a local mill that can buy their product. This will stimulate the local economy and increase Siavonga District cash flow. Business Profile A. The Business i. Vision Statement - iMvubu will strive to stimulate and support long term economic growth and increased cash flow in the Siavonga and Chirundu districts.

This includes building of facilities, ordering and installation of a maize mill, installation of electricity hookups, procuring maize sources, and the training of staff on operations and maintenance. Full operation will start during the harvesting season. M Smit in South Africa to develop a soy protein enriched maize meal. Products and Service iMvubu Mill will purchase maize and produce maize meal. Maize will be purchased from local and commercial farmers in any quantities. The maize is typically received bagged in 50kg bags.

Maize will be stored until processed. Once processed, the meal will be bagged in 25kg bags and transported for sale. Finer meal is typically used for porridge with a runny consistency while coarse meal is used for a firm and pasty type porridge. Finer meal called Breakfast Meal is generally more expensive but ultimately preferred. Type of Business iMvubu Mill is a newly established company, registered in November During operation the mill will require 4 to 8 laborers respectively during the off and peak seasons to run at capacity.

These workers will be hired and trained prior to the completion of the facility. The mill is expected to be fully operational for the harvesting season. The Industry i. With the eruption of the well known political crisis in Zimbabwe many commercial farmers who lost their farms where offered land in Zambia. Two years after the settlement of the initial groups of farmers, Zambia experienced its first year of maize surplus.

Competition There are two categories of mills in Zambia: small scale mills that only serve their immediate communities and large scale mills that sell their product throughout Zambia. Deliveries are sporadic at times. This company divides their product between Mazabuka and Lusaka. They produce both roller meal and breakfast meal.

These large scale milling companies are able to spend significantly on marketing and enjoy customer brand recognition. They are located in areas of established infrastructure and have strong relationships with maize producers, grain traders and outlets. Large scale milling companies do however struggle to serve remote locations due to transportation costs. They also process such high volumes that quality is often neglected.

Smaller outlets are typically ignored and customer support is virtually nonexistent. Being local also saves transportation costs. Larger mills do occasionally produce poor quality meal due to negligence or simply as a result of processing large volumes of product. Given the manageable size of the iMvubu mill, such quality control can be performed regularly as needed without any difficulties.

Most Zambians, will eat maize meal porridge for breakfast lunch and dinner with various side dishes. In rural parts of Zambia, such that surrounds iMvubu, a bag of maize meal means food security for an average family for two weeks and is their first priority when receiving a salary. Local Target Market Siavonga and Chirundu has a ccombined population of around 12, people. The surrounding su compounds and villages add 13, people le while the inhabitants of the villages between the mil mill and these two towns bring the total population up to a around 31, people.

By-product Market A maize mill produces bran as a by-product. Not fit for human consumption, maize bran is a nutritious component of livestock feeds and is even used by some farmers as a complete replacement for expensive livestock feeds. The demand for this product is always high in Zambia as animal feeds are very expensive and there are many livestock farmers. Industry Dynamics Sales Fluctuations Seasonal Fluctuations - Throughout rural Zambia people plant small areas of maize around their huts to supply most of their needs.

After drying and cleaning the maize they grind it into a meal by hand or with small diesel powered milling units called hammer mills, or chigayos. This practice effectively removes these sustenance farmers from the commercial maize meal demand. However, every year between December and May there is again a sharp increase in demand for commercially milled maize as these sustenance farmers once again start relying on commercial meal.

If there is a big surplus of maize during the rainy season most or all of it might spoil because of rain and high humidity. The demand for commercial meal once again drops in May every year when people again start harvesting their own crops. During the peak months of December through May most milling companies look at producing twice as much maize meal per month as they would during the rest of the year.

Annual Fluctuations - The milling industry in Zambia has enjoyed a very stable environment over the last few years. On average however, Zambia has been producing more and more maize every year for the last eight years. Prices do increase but are simply reflected in higher maize meal pricing. This leaves the milling operators largely unaffected by less availability of maize.

The nationwide market for maize meal sales can therefore be directly connected with population figures and growth rates. The current estimated population of Zambia is 12,, and grows with 2. This is evident in the rapid expansion of housing areas, new businesses and tourist lodges, specifically in the border town of Chirundu.

New businesses stimulate employment and a steady flow of villagers from rural areas. In these towns however, people are no longer able to farm their own crop and they solely rely on commercial meal. Trends Government Allocation of Maize In times of maize shortage the Zambian government typically first cuts all exports and then reduces the allocation to other business sectors such as stock feed producers and breweries.

The Food Reserves Agency is always allocated a portion of maize to keep a buffer in place in case food aid programs might need to be implemented during natural disasters like floods or drought. Climate Surrounding Maize Production in Zambia Political Climate - Zambia is one of the few countries in Southern Africa that never had to win its independence through warfare. A peaceful transition to independence was granted to Northern Rhodesia by Great Britain in when it became the Republic of Zambia under its first president, Mr.

Kenneth Kaunda. Zambia and its people do not have a negative outlook on the west as some of its neighbouring countries. It is this same positive atmosphere that welcomed so many commercial farmers from both Zimbabwe and South Africa to start farming in Zambia. Large blocks of land with big agricultural potential like Mkushi and Mumbwa was made available to groups of farmers and the presence of such farmers has been instrumental in boosting food production of Zambia.

Zambia is currently enjoying the presence of many foreign investors resulting is much development throughout Zambia, and especially in the capital, Lusaka. New hotels, shopping malls and business centres are being erected at a phenomenal pace. Zambia is a democracy with healthy opposition to its ruling party. Freedom of speech is protected and exercised. Rainfall ranges from to mm per year mm in the area surrounding the iMvubu Mill, the Lower Zambezi Valley.

The distinction between rainy and dry seasons is marked, with a dry spell in June, July and August. The highest rainfall is in the north, especially the north-west and the north-east, decreasing towards the south; the driest areas are in the far south west and the Luangwa River and middle Zambezi River valleys, parts of which are considered semi-arid. Use of drought resistant or quick maturing cultivars of commercially produced maize seed works around the problem of relatively low rainfall in areas such as these.

The Market A. Siavonga District is about 1, sq. This part of the population will mostly produce, process and consume their own maize between the months of May and November. They will however make up a big part of our consumer base in the remaining months of the year between December and April. It is this re-entry that causes the annual peak in maize meal sales.

The providers of the majority of these families earn their money though employment by local businesses like kapenta fishing outfits, commercial farms bananas, maize, wheat, fish and crocodiles or at any of the tourist lodges that richly line the Zambezi River between Siavonga, Chirundu and the Lower Zambezi National Park. Siavonga and Chirundu border Zimbabwe and have a constant presence of government officials. Siavonga also serves as the district headquarters which brings with it the presence of many council employees as well as representatives of government departments such as Education, Welfare, Fisheries, Agriculture and the State Veterinarian Department.

These government departments make up a large part of the more affluent section of this society. Marketing Plan Product Use and Benefit: iMvubu Mill will be filling a need within the Siavonga District that is inherent to its remote and outlying location. Price Point: Maize meal roller meal currently retails at K48, per 25kg bag in Siavonga and Chirundu. This price is on average between K4, and K8, more than retail prices in Lusaka due to the added transportation costs.